But they also provided me and my brother with Britannica Junior which had less info than its big brother, but was easier to use. They not only purchased the set of Encyclopedia Britannica with the yearbook subscription for the next 10-years. The question raised by the announcer in TV commercials: "How far do your kids have to go when they need information in a hurry?" The voice over continues, "If only he had the new Encyclopedia Britannica at home." How could any loving, caring parent deny their child the Encyclopedia Britannica Advantage? It was called the "Britannica Advantage" and part of the marketing was the knowledge this set of encyclopedias would give your child an edge over students in school. Those were the days when encyclopedia salesman pedaled these expensive sets door-to-door. I own a 32-volume set of Encyclopedia Britannicathat was published in 1958. But personally, I think the guy was making a big mistake. Schools and libraries don't even want a set of the Encyclopedia Britannica. His reason for doing this was that the Encyclopedia Britannica was outdated and no longer used thanks to online sites like Wikipedia. I read a blog post recently about a guy who decided to light a match to his 32-volume set of Encyclopedia Britannica.
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